Adore Creative produced “Thank You Soccer,” a film for United 2026’s successful FIFA World Cup bid campaign. The piece follows the lives of three young and talented soccer players from Canada, Mexico, and the United States whose paths meet at a United 2026 Training Camp.

Adore worked pro bono to create this promotional film featuring the fastest athletes on ice. Luge is one of the most precisely timed sports in the world. Races can be decided by one millisecond, and Adore captured the beauty and intensity of the sport with a special high speed camera. At 3,200 frames per second the action slows down so the viewer can see the tiniest details, even at 90mph.

Adore Creative are experts in destination advertising.

Adore’s international TV campaign was the cornerstone of Sochi’s successful bid to host the 2014 Winter Olympics.
The New York Times notes Adore’s access to areas previously closed to the public and the moment when “in the first frames, the doors to the Kremlin itself fly open, and the viewer zooms inside this icon of Russian secrecy and power.”

Adore Creative produced a series of films to promote the city of Baku and the country Azerbaijan. The promotional videos immediately soared in the number of views, garnering huge support and awareness of the city. Azerbaijan found great success in the promotion of the country and city of Baku while showcasing to the world its rich cultural and sporting traditions, and Baku was awarded the right to host the Euro Games 2015.

Adore helped the city of Kazan win the bid to host the 2015 FINA World Championships. This also marked the fourth time, over a three year period, that Adore Creative helped the Russian Sporting Establishment win big on the world stage. Building on the momentum of helping Kazan, Russia win the bid to host the 2013 Summer Universiade, Adore Creative was asked to create and produce the centerpiece film in Kazan’s final presentation for the 2015 FINA World Championships, the third largest sports championship in the world. Using breathtaking surreal imagery of divers jumping off iconic buildings and the transformation of an opera house into a synchronized swimming pool, Adore developed a campaign that showed Russia’s love of aquatic sports. The film focused on the athletes as performers. Slick, stunning visuals were used to keep the video engaging and entertaining.

Adore Creative created the “Best in the World” television campaign for the US Ski and Snowboard Association 2015-2016 season. The U.S. Ski Team brand is one of the most iconic in skiing worldwide. The USSA sought out Adore Creative for the campaign to highlight its athletic vision and create excitement around its brand.

Adore shot on location in the Colorado Rocky Mountains with Team USA athletes who are truly the best in the world. The films are high speed, high flying and action-packed, featuring superstars like Lindsey Vonn, Ted Ligety and Sage Kostenburg.
Adore created two spots, one for Alpine and another for Grand Prix. The TVCs continue to run in the USSA’s broad television distribution on both NBC and NBCSN.

Adore Creative developed and produced a promotional campaign to raise awareness and funding for Team USA Luge. Adore captured the essence of the fastest sport on ice with a brand film called “Millisecond”. This thrilling, eye-catching video highlights the most fascinating aspect of luge: speed. The project helped attract sponsors and raised awareness, bringing new athletes to the exciting sport. Adore’s digital team developed a comprehensive viral SoMe campaign built around the film that earned 1.9MM social impressions in under 24 hours. It garnered support from NBC Sports Network, U.S. Olympic Team, Sports Business Journal and many other distinguished influencers. In one day, the “Millisecond” video had more views across all platforms than all the previous US Luge videos combined.

Adore Creative has positioned itself as a leader in the field of VR branding, having recently created one of the very first brand VR experiences in full HD. Using the latest Oculus Rift HD technology, we developed an exciting and immersive experience for Russian Copper Company that takes the viewer on an incredible journey from the perspective of a single molecule of copper as it rises from ore deposits deep within the earth, navigates the perils of a copper processing plant and completes its mission as a chip inside a cell phone. Developing VR brand experiences is now an essential part of the full suite of digital marketing services Adore offers clients, along with its expertise in social media, web and mobile app development.

Adore Creative created an international TV campaign entitled “Russia, The Door is Open,” as the cornerstone of Sochi, Russia’s bid for the right to host the 2014 Winter Olympics. This followed the country’s unsuccessful bids for the 2010 Youth Olympics and 2012 Summer Olympics.

The campaign focused on Russia’s diversity, sophistication and charm. Starting with a dramatic shot of the imposing Kremlin doors opening, award-winning director Rupert Wainwright used one fluid shot that travels through eight sunny, emotive Russian environments to welcome the world to discover “Today’s Russia.”

Sequences were shot in Red Square and inside the Kremlin Ceremonial doors that have never been open to the public before. Wainwright explains, ”It was such an exciting experience to be shooting some of the most iconic Russian images and places – a wonderful way to meet Russia for the first time.” The spot aired on BBC, as well as CNN, and appeared in 142 countries.

The successes of the campaign led directly to the Black Sea resort of Sochi winning the battle for the 2014 Winter Olympics, bringing this global event to Russia for the first time. Additionally, the campaign was the winner of the Mobius Award for “Outstanding International Advertising.”

Adore Creative wrote, produced and directed the entire filmed portion of the campaign that won Russia the hosting rights to WC 2018, besting Spain, Holland and England. Adore maintains a successful cooperation with the Russian LOC, having created three new films for the worldwide promotion of 2018 FIFA World Cup in Russia, including one that played during the World Cup finals in Maracana Stadium in Brazil.

Adore Creative’s bid campaign helped little known Almaty, Kazakhstan exceed all expectations by winning nearly half of IOC votes in its bid against Beijing to host the 2022 Winter Olympics. The campaign was a huge win for Almaty’s presence on the global stage, and Adore was proud to contribute. Adore’s strategy built on Almaty’s strengths: real snow, real sports, real people. The films showcased the unexpected beauty, culture and modernity of this exotic land. This was the third Olympic campaign for Adore.