World cup 2018
Sasha’s big day
The centerpiece of a three part film campaign—created and produced by Adore—that helped Russia secure hosting rights for World Cup 2018, besting Spain, Holland and England.
The film follows Sasha, a determined young boy, as he and his soccer ball journey across Russia, culminating in a fantasy sequence where, in dramatic fashion, Sasha scores the winning goal of the World Cup finals. View Case Study
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