Millisecond

Adore worked pro bono to create this promotional film featuring the fastest athletes on ice. Luge is one of the most precisely timed sports in the world. Races can be decided by one millisecond, and Adore captured the beauty and intensity of the sport with a special high speed camera. At 3,200 frames per second the action slows down so the viewer can see the tiniest details, even at 90mph.