Adore Creative’s bid campaign helped little known Almaty, Kazakhstan exceed all expectations by winning nearly half of IOC votes in its bid against Beijing to host the 2022 Winter Olympics. The campaign was a huge win for Almaty’s presence on the global stage, and Adore was proud to contribute. Adore’s strategy built on Almaty’s strengths: real snow, real sports, real people. The films showcased the unexpected beauty, culture and modernity of this exotic land. This was the third Olympic campaign for Adore.