Kazan Universiade 2013 Campaign

Following the successful partnership on the Sochi Winter Olympics campaign, Adore Creative is working on the bid for the Universiade on behalf of the City of Kazan in Russia. Adore was hired by Media Arts, Moscow, in coordination with Helios Partners of Atlanta to create, write, and direct every visual and filmed element of the presentation for Kazan.

Although the details of the campaign are under wraps until May 31st, award-winning director Rupert Wainwright will be creating the opening romance film, the technical film and the finale film to present to the International University Sports Federation. Using a unique blend of poetic and visual skills, Adore is crafting an original compelling story for Kazan.

This campaign is an example of the way Adore works, researching the cultural and marketing aspects of a brand in order to craft the most compelling and soulful story. We want to entice the viewer to fall in love with the product, which in this case is a country, a state, a city, two religions, and many peoples.