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“After four rounds of research, the data clearly presents a picture of a Brand that is benefiting from its current ad campaign. Unaided awareness of GHI among the target audience increased almost 100%, from 23% to 43%. There were statistically significant shifts in four key brand attributes: high quality doctors, high quality benefits, easy to work with, and promotes health and well-being.” "I have had the opportunity to work with Rupert on five television commercials for GHI, a health insurance plan serving the New York region. These commercials are regarded as breaking new ground, not only for their creativity and positioning, but also for their efficacy. I chose Rupert to direct these spots because of his unique visual approach and storytelling ability. These commercials are in essence 30 second movies, and are highly liked by their respective audiences. Working with Rupert was a true creative partnership." |
