AT&T Canada Campaign

When AT&T Canada came to Rupert Wainwright to direct their new campaign, they only had a calling plan and a simple notion of an idea. Wainwright took it upon himself to hammer out the direction of the campaign and present it to the company.

AT&T Canada loved Wainwright’s campaign ideas, which was a series of elegant spots focused on connecting diversity. With ideas approved, Wainwright wrote several spots for AT&T Canada’s International, State-to-State and Local Plans.

The campaign launched with a spot featuring footage from around the world. This spot was followed up by and extremely successful spot weaving technology, everyday people and the brand of AT&T Canada.

Wainwright wrote and directed two 60-second spots and four 30-second spots that aired throughout Canada. Entire campaign had a wonderful reception internally and externally in the marketplace.